Shop Local, Stand Out: Branding, Social Media & Meta Ads for McKenny's Furniture

McKenny's Furniture is a long-standing local business in O'Neill, Nebraska with deep roots in the community. They've got loyal customers, quality products, and a showroom full of furniture that actually makes you want to sit down and stay a while. Like a lot of small retailers, their online presence wasn't doing their brick-and-mortar store justice.

The Challenge

The Solution

We kept it simple, local, and true to who McKenny's Furniture is — while leveling up the visuals and running targeted ads on Facebook and Instagram:

Official Brand & Style

• Created a simple logo
• Defined a consistent color palette, typefaces, and photo editing style
• Built a custom GPT to help create content aligning with brand voice/tone

Refreshed Google Business Profile & Facebook Content

• Refreshed Google Business Profile listing with updated photos, hours, and services
• Crafted and maintained scheduled Facebook content to maintain consistent visibility online
• Photographed inventory in-store for social media use

Local Meta Ads

• Designed short, punchy ad campaigns promoting home furniture and shopping local
• Targeted local zip codes and interest-based audiences (furniture shoppers, new homeowners, etc.)
• Drove phone calls and in-store visits

The Results

McKenny's Furniture now feels more like a trusted local brand online — and they're getting more phone calls (and feet in the door) to match.

Make Online Feel Like In-Store

For a local business like McKenny's, success is about being easy to find, recognize, and trust. We took the in-store experience customers love and built it online: a warm welcome that leads straight to the showroom.