As a board member of AMA Lincoln from June 2023 to January 2025, I led communications efforts that strengthened the chapter’s digital presence, increased member engagement, and streamlined internal and external messaging.
Starting as VP of Communications for Social Media, I later stepped into the broader EVP of Communications role, leading a small (but mighty) team of fellow volunteers and overseeing chapter communications across email, social media, web, and paid ads. Here's a look at what I created and contributed during my time on board:
To make things easier for our volunteer comms team — and to bring a more polished look to our posts — I designed a full set of branded Canva templates. These covered event promotions, chapter updates, member highlights, and more.
They weren’t just pretty — they were practical. New volunteers could jump in and start designing content without having to start from scratch or question whether it “looked AMA LNK enough.”
I introduced a more intentional content calendar in Asana, captured photos and videos from each event for content, and made sure we posted about more than just our upcoming events. That shift led to consistent growth across our channels, including:
All of this work helped bring more consistency, creativity, and connection to AMA Lincoln’s brand — online and in person. But maybe more importantly, it created a better experience for the people showing up: the members, the volunteers, the curious LinkedIn lurkers thinking about joining.
And for me? It was a chance to build something that could outlive my term. A structure and voice future comms volunteers could grow into — not start over.