Helping service-driven businesses
Less Chaos. Smarter Systems. Better Results.
I’m Sierra McKenny — digital marketer, revenue operations strategist, and the person you call when you’re stuck between “we’re growing” and “everything’s on fire.”
I bring clarity to your strategy, structure to your systems, and proven solutions that actually work in the real world — so you can run your business with confidence.

Strategy & Services
How I Can Help
Operations & Systems
that take duct-taped processes to damn good systems.
- Systems built for the real world with AI and automation
- Tech stack setup, cleanup and integration (ex: HubSpot, Xero, Gusto, MyTrucking)
- Hands-on tech support and training that sticks
- Workflow mapping that actually makes sense
Let's be honest — you shouldn't be the human glue holding everything together. I build digital systems using industry-leading software that work when you're not looking, giving you back nights and weekends while your back-office runs smoothly. Whether you need help with HubSpot for automated sales and marketing, Xero for clean financials, Gusto for streamlined payroll processing, or something else entirely, I'll get your tech working as hard as you do for your business.
Marketing & Online Visibility
that brings in actual paying customers.
- No-nonsense marketing strategies
- HubSpot CRM setup that keeps leads from falling through cracks
- Websites plus optimized Google Business Profiles that convert visitors to customers
- Google Ads and Meta Ads campaigns that target real buyers
- Email campaigns that keep your pipeline full
Straightforward strategies that connect you with people who need exactly what you offer — and are happy to pay for it. I'll handle everything from setting up your HubSpot CRM to crafting Google and Meta ad campaigns that target your ideal customers, not just random internet traffic.
Real-World Results
VP of Marketing
Healthcare SaaS Company
Owner
Nebraska Trucking Company
VP of Communications